Fyxation has opened up their brick and mortar bike shop… and it looks amazing!
We are located in the Riverwest neighborhood here in Milwaukee which is home to a vibrant cycling community and is also home to the Riverwest 24 hour race, one of the largest urban bike races in the country. Our new location is housed in the same building as Milwaukee’s own Colectivo Coffee Roasters main roasting facility so the smell of fresh coffee is always in the air. Our address is 2943 N. Humboldt Blvd and we are located right off of the Humboldt Blvd commuter route which is one of the busiest bike commuter paths in the city and home to Milwaukee’s first green bike lane.
Our space is unique in that in addition to housing our design center and warehouse, we’ve also relocated our leather production into the new facility and the new space is also home to our first ever Fyxation retail store. Our new flagship store is about 2500 square feet and features Fyxation bikes, parts, our new line of Milwaukee made backpacks and messenger bags, a full service area and our in house leather production/assembly. As you can see from the Google View inside tour, the store is very open and in addition to having our service area out on the floor so customers can engage with our service team, the shop is focused around 3 large open bike kiosks that let you walk through the store and explore our current bike models.
All of the displays in the store are mobile so that we can quickly convert the shop into an event space like we recently did when we converted the shop into an art gallery for a fundraiser for a local cycling non-profit. Our leather production is in plain view and gives visitors a chance to see our production up close as we cut, rivet and assemble products for the shop and for our domestic and international customers.
Click HERE for a virtual tour of the shop!