MASH x Cinelli | 10 Year Parallax Frameset (Pre-Order)

To celebrate the 10 year of working on the MASH project… and the creative relationship between MASH and Cinelli, Garrett Chow took the Parallax frameset to the next level with this very limited edition (100 total pieces) colorway.

All designs of MASH Ten Year Anniversary products are based on ‘X’, the Roman numeral for Ten: ‘X’ is comprised of the intersection of two lines or, can be seen as two angles in tangency. This rationale serves as the basis of the vanishing point(s) in linear perspective —the means for representing three-dimensional objects and space on a two-dimensional surface.

The design elements and visual language of all #MASHtenyear products–from premiere flyer to the frameset you see here–are derived from plotting equidistant points along the periphery of the MASH logotype, and then tracing these points back to a vanishing point. Scaling the ‘wireframe’ derived from this exercise, and varying the distance of the vanishing point and placement of the logotype above and below the horizon line yields myriad permutations of this visual language.” – GC

The framesets are available only for Pre-Order through the MASH site, and brick & mortar shop in San Francisco California.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s