Specialized | Red Hook Criterium

To pay homage for today’s opening of the Red Hook Criterium Brooklyn No.9 in NYC, Specialized apparel designer McKenzie Sampson has created a full head-to-toe hand illustrated kit and bike for the team riders. For this kit, McKenzie took his love of street art and rendered it to the racer’s form. Hand-drawn, McKenzie’s work leaves you hunting for little Easter eggs hidden throughout the kit. While his style takes cues from graffiti, his icons are 100% his own personal interpretation of the genre, and no two pieces are alike. As the race series continues, Specialized will present the riders with a new bike and kit package for each race, highlighting the work of a different Specialized designer for each rendition.

See more @ Specialized and check out the promotional video HERE!


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